Barron of Blog Wife, Libby, and the Pursuit of Happiness

Papa John’s Pizza Ads

Now this is some innovative advertising! Small cardboard pieces are placed in front of peep-holes to make it look like there is a fresh pizza being delivered. Created by Saatchi & Saatchi, Peru, this clever, yet simple idea in promoting Papa John's Pizza won gold at the recent Cannes International advertising awards.

(via The Cool Hunter)

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