Now this is some innovative advertising! Small cardboard pieces are placed in front of peep-holes to make it look like there is a fresh pizza being delivered. Created by Saatchi & Saatchi, Peru, this clever, yet simple idea in promoting Papa John’s Pizza won gold at the recent Cannes International advertising awards.

(via The Cool Hunter)

current twc: 20,985 - not a lot of additions, but lots of editing!