There is a McDonalds near my work that is participating in the RedBox trial run. RedBox is a kiosk that allows you to rent "new release" movies for $1/night. I stopped by last night to try it out.
Even though the selection was small I can not see how this won't be widely successful. It took me less than a minute to walk away with a DVD, and at a buck/night it competes well with chain rental stores and even NetFlix.
A few suggestions for the company in the future:
- Fix the kiosk interface. Making all of the buttons the same shape and color might have made your fresh-from-design-school intern happy, but it sure as hell makes navigating difficult - who wants to be forced to READ what each button does.
- Have the kiosk create it's own DVDs. There are several benefits: each kiosk only needs to be replenished with writable DVDs and movies could be distributed across the web (eliminating the cost of manually updating the selection and guaranteeing fresh titles).
- Provide the option to buy "older" DVDs so that more room can be made for new releases.