Barron of Blog Wife, Kids, and the Pursuit of Happiness

26Jul/072

Red Box Trial

My first RedBox DVDThere is a McDonalds near my work that is participating in the RedBox trial run. RedBox is a kiosk that allows you to rent "new release" movies for $1/night. I stopped by last night to try it out.

Even though the selection was small I can not see how this won't be widely successful. It took me less than a minute to walk away with a DVD, and at a buck/night it competes well with chain rental stores and even NetFlix.

A few suggestions for the company in the future:

  • Fix the kiosk interface. Making all of the buttons the same shape and color might have made your fresh-from-design-school intern happy, but it sure as hell makes navigating difficult - who wants to be forced to READ what each button does.
  • Have the kiosk create it's own DVDs. There are several benefits: each kiosk only needs to be replenished with writable DVDs and movies could be distributed across the web (eliminating the cost of manually updating the selection and guaranteeing fresh titles).
  • Provide the option to buy "older" DVDs so that more room can be made for new releases.
Filed under: cinema, geek Leave a comment
  • Vincent J. Krejci

    Have the kiosk create it’s own DVDs. There are several benefits: each kiosk only needs to be replenished with writable DVDs and movies could be distributed across the web (eliminating the cost of manually updating the selection and guaranteeing fresh titles).

    You’re daft if you think they will ever let this happen. Just my opinion.

  • Vincent J. Krejci

    Have the kiosk create it’s own DVDs. There are several benefits: each kiosk only needs to be replenished with writable DVDs and movies could be distributed across the web (eliminating the cost of manually updating the selection and guaranteeing fresh titles).

    You’re daft if you think they will ever let this happen. Just my opinion.