Make sure to watch the whole clip. I particularly like it when he points out the difference between "covering" news and "promoting" news:
Here [are] the facts. We did cover the event. What we didn't do was promote the event. Just like when thousands marched on Washington to protest the war in Iraq we covered it as well - probably not as much as this event. But we didn't promote it. [...] That's not what real news organizations are supposed to do. We covered it. We didn't promote it. I invite you [Fox News] to look into the distinction between those two words.
This is exactly what Fox News likes to do - tell a lie, get a lot of press over it, then apologize. Fewer people will hear the apology (and thus the lie lives on). Faux News indeed.